Last modified: May, 19th 2022 

Introduction 

Sleep Peachy (“Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy. 

This policy describes the types of information we may collect from you or that you may provide when you visit the website www.sleeppeachy.com (our “Website“) and our practices for collecting, using, maintaining, protecting, and disclosing that information. 

This policy applies to the information we collect: 

On this Website. 

In email, text, and other electronic messages between you and this Website. 

Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website. 

When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy. 

It does not apply to information collected by: 

us offline or through any other means, including on any other website operated by Company or any third party; or 

any third party, including through any application or content (including advertising) that may link to or be accessible from or on the Website. 

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. 

Children Under the Age of 13 

Our Website is not intended for children under 13 years of age. No one under age 13 may provide any information to or on the Website. We do not knowingly collect personal information from children

under 13. If you are under 13, do not register on the Website, make any purchases through the Website, use any of the interactive or public comment features of this Website or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any personal information from or about a child under 13, please contact us at: 

10100 Linn Station Road, Suite 700 

Louisville, KY 40223 

customerservice@sleeppeachy.com 

(855) 253-4680 

Information We Collect About You and How We Collect It 

We collect several types of information from and about users of our Website, including information: 

by which you may be personally identified, such as name, postal address, e-mail address, telephone number, or any other identifier by which you may be contacted online or offline (“personal information“); 

that is about you but individually does not identify you, such as credit card, electronic funds, and bank account information; and/or 

about your internet connection, the equipment you use to access our Website and usage details. 

We collect this information: 

Directly from you when you provide it to us. 

Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies. 

From third parties, for example, our business partners. 

Information You Provide to Us. The information we collect on or through our Website may include: 

Information that you provide by filling in forms on our Website. This includes information provided at the time of registering to use our Website, subscribing to our service, posting material, or requesting further services. We may also ask you for information

when you enter a contest or promotion sponsored by us, and when you report a problem with our Website. 

Records and copies of your correspondence (including email addresses), if you contact us. 

Your responses to surveys that we might ask you to complete for research purposes. 

Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website. 

Your search queries on the Website. 

You also may provide information to be published or displayed (hereinafter, “posted“) on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, “User Contributions“). Your User Contributions are posted on and transmitted to others at your own risk. Although we limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons. 

Information We Collect Through Automatic Data Collection Technologies. As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including: 

Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website. 

Information about your computer and internet connection, including your IP address, operating system, and browser type. 

The information we collect automatically may include personal information or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to: 

Estimate our audience size and usage patterns. 

Store information about your preferences, allowing us to customize our Website according to your individual interests. 

Speed up your searches. 

Recognize you when you return to our Website. 

The technologies we use for this automatic data collection may include:

Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. 

Flash Cookies. Certain features of our Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are not managed by the same browser settings as are used for browser cookies. For information about managing your privacy and security settings for Flash cookies, see Choices About How We Use and Disclose Your Information. 

Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 

Third-Party Use of Cookies and Other Tracking Technologies 

Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. 

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information below. 

How We Use Your Information 

We use information that we collect about you or that you provide to us, including any personal information: 

To present our Website and its contents to you. 

To provide you with information, products, or services that you request from us. To fulfill any other purpose for which you provide it.

To provide you with notices about your account, including expiration and renewal notices. 

To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection. 

To notify you about changes to our Website or any products or services we offer or provide through it. 

To allow you to participate in interactive features on our Website. 

In any other way we may describe when you provide the information. 

For any other purpose with your consent. 

We may also use your information to contact you about our own and third-parties’ goods and services that may be of interest to you. If you do not want us to use your information in this way, please adjust your user preferences in your account profile. For more information, see Choices About How We Use and Disclose Your Information. 

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria. The following is a list of third party digital marketing platforms that may be used. 

Google Analytics – You can opt-out of having making your site activity available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (gtag.js, ga.js, analytics.js, and dc.js) that is running on websites from sharing information with Google Analytics about visit activity. 

We have also implemented Google Analytics Demographics and Interest Reporting. We use Google Analytics’ third party audience data such as age, gender, and interests to better understand our site’s users. This is not personally identifiable information and it is never linked to any personally identifiable information that we may have on file. 

Other Advertising Partners – You can opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page. 

Disclosure of Your Information 

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy: 

To our subsidiaries and affiliates. 

To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them. 

To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Sleep Peachy’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Sleep Peachy about our Website users is among the assets transferred. 

To third parties to market their products or services to you if you have consented to these disclosures. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them. For more information, see Choices About How We Use and Disclose Your Information 

To fulfill the purpose for which you provide it. For example, if you give us an email address to use the “email a friend” feature of our Website, we will transmit the contents of that email and your email address to the recipients. 

For any other purpose disclosed by us when you provide the information. 

With your consent. 

We may also disclose your personal information: 

To comply with any court order, law, or legal process, including to respond to any government or regulatory request. 

If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Sleep Peachy, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction. 

Choices About How We Use and Disclose Your Information 

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information: 

Tracking Technologies and Advertising.You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. To learn how you can manage your Flash cookie settings, visit the Flash player settings page on Adobe’s

website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. 

Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt out by checking the relevant box located on the form on which we collect your data (the registration form). You can also always opt out by logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an email stating your request to customerservice@sleeppeachy.com. 

Promotional Offers from the Company.If you do not wish to have your contact information used by the Company to promote our own or third parties’ products or services, you can opt out by checking the relevant box located on the form on which we collect your data (the order/registration form) or at any other time by logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an email stating your request to customerservice@sleeppeachy.com. If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions. 

Targeted Advertising.If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ 

target-audience preferences, you can opt out by checking the relevant box located on the form on which we collect your data (the registration form) or at any other time by logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an email stating your request to customerservice@sleeppeachy.com 

We do not control third parties’ collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI“) on the NAI’s website. 

Your California Privacy Rights 

California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to customerservice@sleeppeachy.com or write us at: 10100 Linn Station Road, Suite 700, Louisville, Kentucky 40223. 

Data Security 

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is

stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology. 

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Website like message boards. The information you share in public areas may be viewed by any user of the Website. 

Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. 

SMS 

We use Klaviyo to collect phone numbers so we can send promotions and information to your mobile device. The website uses cookies to help keep track of items you put in your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties. You can cancel text messages at any time by texting "STOP". After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. For any questions please text HELP to the number you received the messages from. You can also contact us for more information. 

Changes to Our Privacy Policy 

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes. 

Contact Information 

To ask questions or comment about this privacy policy and our privacy practices, contact us at: 

Sleep Peachy 

10100 Linn Station Road, Suite 700 

Louisville, KY 40223 

Attn: Privacy Office

customerservice@sleeppeachy.com or via our toll-free number: (855) 253-4680 Sleep Peachy Privacy Policy 10-2021